P&G operatesv through 3 entities in India of which 2 are listed on NSE & BSE. P&G serves consumers in India with one of the strongest portfolios of trusted, quality, leadership brands, including Vicks (R), Ariel(R), Tide(R), Whisper(R), Olay(R), Gillette (R), AmbiPur(R), Pampers(R), Pantene(R), Oral-B(R), Head & Shoulders(R) and Old Spice(R).
TASHAN E ISHQ INDIA FORUMS PLUS
The new and improved Tide Plus is priced at ?49 for 500 grams and ?96 for 1 kg pack.ĭrop in to your nearest retailer store and buy your pack.Īfter all, why hang your collar when you can pop it up in style. The New Tide Plus campaign is a 360-degree integrated campaign - watch out for the 'CollarUpWithTide' fun across TV, print, digital, radio, etc. We are confident that this will resonate well with our consumers, and we will have more and more people popping up their collar in Pride." The message is simple,yet catchy - With the new Tide Plus, Ab collar mat latkao! Shandaar safedi pao, Collar hamesha uthao. The new TVC is a fun, quirky take on relatable situations about men who hang out their collars to avoid getting them dirty and end up being embarrassed. Staying true to this, the new product formulation aims at delighting the consumer in ways like never before - an even superior product, for superior whiteness, improving the overall laundry experience. Talking more about the campaign, Priyanka Goyal, Brand Manager of P&G India Fabric Care said, "Tide has always stood for surprising whiteness while adding a bit of humour to the laundry chores. With the new and improved Tide Plus, you can uphold the pride for yourself, as well as your family, and make sure that each time they step out, they do so with their #CollarUpWithTide."
I have been through this struggle, and hence the insight for the campaign resonates very well with me. And Dil se Dil Tak, took the audience of Bhopal by storm with her vivacious personality and Collar-up style said, "I have been a hospitality student, and our daily uniforms were supposed to be stark white.