The best practices for creating good meta descriptions are a lot like those for writing great ad text: That means more traffic for you, even if your ranking stays the same! How Can I Write Better Meta Descriptions? That means more of the people who see your page in the search results will actually click through and land on your site. This makes the meta description as important as ad text.Ī compelling meta description has the power to raise the click-through rate of your organic search results. What this means is that when your ad ranks for a keyword, Google and other engines will often show the meta description as a summary of the page. Your meta description acts as “organic ad text.” The meta description has one central value: Meta description tags can have a significant impact on your search engine optimization efforts. Therefore, you should optimize your meta description tags to be up to 275 characters long. Formerly, meta descriptions were recommended to be 160 characters or less in length.Īs of 2017, Google will show up to 275 characters on the SERP. Google recently expanded the standard length for meta descriptions. You can find the meta description on any web page by right-clicking on the page and selecting “view source” or “view page source”: This snippet of text may appear in the search engine results under your headline, though sometimes, search engines will pull a snippet of text from the main body copy of the page instead.
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How to extract real search value from your meta description.Ī meta description is an attribute within your meta tags that helps describe your page.Why meta descriptions are important to you and to your SEO rankings.What “meta description” means, as well as how to view your site’s meta description, and how it impacts visitors.While meta data isn’t as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO. A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines.